To Be More Competitive, Adira Finance Strives To Improve The Lending Rate

JAKARTA - PT Adira Dinamika Multi Finance Tbk (Adira Finance) seeks to improve the financing structure so that the lending rate (loan interest) provided can be more competitive.

President Director of Adira Finance I Dewa Made Susila said that to strengthen business, this year's company strives to continue to increase the market share in the automotive sector as well as expand to the non-automotive sector in order to offer more complete products to consumers.

"We will also improve our costs so that our lending rate structure can be more competitive. Currently, if the cost is expensive, we can't sell cheaply, so we will fix it," said I Dewa Made Susila quoting Antara.

To reach a wider segment and market, he said that Adira Finance is now officially the owner of a minority stake in Mandala Finance.

According to him, this also aims to increase financial inclusion in the middle to lower segment.

In addition, Edhi said that his party will also improve services to loyal customers through providing free homecoming opportunities for 500 participants at this Eid al-Fitr moment and free Umrah.

Adira Finance also provides Adira points to customers with smooth installment payments that can be exchanged for various attractive prizes and tickets to participate in the International Motor Show (IIMS).

He also said that Adira Finance was also trying to improve service digitization through the Momotor and Momobil pages and the Adiraku application.

"Hopefully, with these various efforts, Adira can provide a much better added value than competitors (other financing companies)," said Edhi.

The Annual General Meeting of Shareholders (AGMS) Adira Finance on Wednesday (28/3) decided to pay dividends of around 50 percent of the company's net profit during 2023 of IDR 972 billion or IDR 972 per share on May 2.

"Thank you to the stakeholders who supported Adira over the past year and this year is another new chapter we are struggling to record a better performance," he said.