Promoting Indonesian Tourism, Sandiaga Uno Holds Sales Mission In The Netherlands

JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) in collaboration with PT Garuda Indonesia (Persero) Tbk (GIAA) supported by the Indonesian Embassy in the Hague and Atlas Beach Bali held Sales Mission (sales mission) activities in Amsterdam, the Netherlands. Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Salahudddin Uno said the sales mission activities that took place in Amsterdam were attended by 17 business actors and buyers as many as 18 companies. In addition to promoting Indonesian tourism and supporting the achievement of target visits for foreign tourists, especially from the Netherlands, this activity was also carried out as a pre-event for Indonesia's participation in the world's largest tourism exhibition, namely ITB Berlin, which in 2024 was held on March 5-7, 2024 in Berlin," said Menparekraf. Director of Regional Tourism Marketing II Kemenparekraf Cecep Rukendi said, in addition to conveying the latest information on Indonesian tourism, there was also recent information related to Indonesian-Dutch destinations and flights. The main activity is B2B Table-Top Meeting as an event to introduce and offer Indonesian tourism products and packages to potential buyers in the Netherlands. Cecep explained that the Netherlands is one of the markets that has a stable number of foreign tourists visiting Indonesia. From year to year, foreign tourists visiting from the Netherlands are relatively stable.

In 2023 the number of foreign tourists from the Netherlands to Indonesia reached 250,201 (an increase of 113 percent) compared to 2019 as many as 215,287. In addition, in terms of connectivity, the Netherlands is the only country that has direct flights with state-owned airlines, namely Garuda Indonesia. This activity is expected to continue to improve the image of Indonesian tourism, as well as promote various Indonesian tourism destinations to foreign markets, especially the Netherlands. In addition, it also boosted sales of tourism packages from Indonesia, especially for the Dutch market, which in the end could increase the number of tourist visits from the Netherlands and Europe to Indonesia.