Sendbird Reveals Generative AI Benefits In AI-Based Chatbot Industry Landscape

JAKARTA - In the World Economic Forum (WEF) 2024, Sendbird revealed several generating AI benefits in the chat industry, namely to increase organizational productivity, communication speed, and customer involvement.

"As CEO of Sendbird, a communication platform that empowers the world's largest consumer applications, I feel that the momentum of this discussion is really timely," John Kim said in his statement, quoted Thursday, February 22.

During the 2024 WEF momentum in Davos, Kim mentioned how the AI potential is to boost productivity and economic growth. According to him, AI can produce substantial increase in productivity in various industries.

In addition, generative AI is also considered to be a solution to increase the speed of communication, so that companies can excel in operational resilience, financial performance, and also innovation growth.

Fast-moving companies require deft and intelligent internal (employees) communication. Cross-platform compatibility solutions can ensure that users can communicate smoothly on different devices, with a minimal interval of time possible," he added.

Finally, this generative AI is claimed to be able to expand the involvement of customers in everything. For example, with the current AI chatbot, customers can get more personal replies, even predict the needs of customers in a precise manner.

Before the AI was generative, there was never a technology that was able to automate business-to-customer conversations intelligently. AI is generative in revolutionizing the landscape of business communication by allowing business autonomous conversations with each customer," Kim said.

In the context of B2C, Kim added, generative AI technology allows businesses to respond to customer questions quickly and more personalized for any different customer needs, without manpower or human involvement.