Volkswagen Doesn't Give Up Selling More Electric Cars In North America Despite Slow EV Growth
JAKARTA - Volkswagen Group is committed to turning to electric vehicles fully in the coming years by launching 25 EV models in North America consisting of several brands by 2030. Even so, the company is also ready to adapt to market conditions.
Pablo Di Si, as President and CEO of VW Group America, said that the growth of electric vehicles in the region continued to grow from 8 percent in the last year's period to 8.5 percent in January.
"If I look at January data, the EV segment continues to grow in North America, although it is not significant," Di Si said, quoted from Reuters, Tuesday, February 13.
He added that the slow pace of growth was caused by a lack of supporting infrastructure in the region and asked for support from the local government to encourage the facilities needed to expand EV sales.
The German manufacturer plans to increase the number of EVs in the US by presenting several models, such as ID.Buzz and the ID.7 sedan, which are scheduled to launch on the US market later this year, although both will not produce high sales volume.
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Currently, the SUV segment has high demand in Uncle Sam's country market. Thus, VW is developing a medium and large electric-powered SUV to encourage sales to reach the target of controlling 10 percent in the US by 2030.
Volkswagen Group's EV lineup will also be expanded in 2026, consisting of an US assembled SUV under the Scout brand. Volkswagen brand electric vehicle strategy in North America began slowly in 2022 when the automaker launched the sale of the compact electric SUV ID4.
Over time, sales of the ID.4 model increased to 37,789 units last year, behind Tesla with Model Y and Model 3, Chevrolet Bolt from General Motors (GM), and Ford's Mustang Mach-E. However, sales are still ahead of Hyundai's Ioniq 5.