Three Years Of Establishment, BRI Ultra Micro Holding Customers Reach 37.3 Million

JAKARTA - Since the establishment of the ultra micro (UMi) hopping in 2021, PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) has managed to record 37.3 million customers.

For information, UMi consists of BRI as the parent, Pegadaian and National Capital for Madani (PNM) and is requested on September 13, 2021.

BRI Micro Business Director Supari, said that since the beginning of his establishment, BRI has tried to unite the culture of the three companies to pursue the target of the first year.

"Quick win, sharing resources which is manifested in the use of physical outlets called Senyum Co-Locatin which succeeded in utilizing the BRI office network as many as 1013 to jointly sell," Supari said at a press conference in Jakarta, Wednesday, January 31.

Supari explained, his party then succeeded in integrating data from 3 entities as many as 32 million in the first year.

Furthermore, the three companies entered a phase of strengthening synergy and we succeeded in integrating digital platforms out of 3 entities, namely Selena which is owned by Pegadaian, Mekar digi in PNM and BRISpot at BRI on one platform, namely Digital Smile Mobile.

When it just launched, Supari said, this application was used by more than 70,000 marketers and resulted in additional customers from the previous 31 million to 37.3 million customers.

"A total of 6 million we managed to facilitate which previously they were in the moneylenders. Because of the issue of how this holding solidly rose to class, 2 years after holding, it was recorded that 1.2 million PNM customers and bloomed up to class so that BRI could serve commercially," continued Supari.

Supari ensured that his party would continue to strengthen 37.3 million UMi customers through integrated data.

"So that we can profile 31 million customers and can provide services that are more precise by 3 entities more than 70,000 of our marketers," concluded Supari.