TVS Working On New Model Ranks For Norton Motorcycles

JAKARTA - After successfully acquiring Norton Motorcycles in 2020, TVS Motors is now focusing on developing a new line of products from Norton which is expected to be launched in the UK in 2026.

Reported by Rideapart, Tuesday, January 30, this news was revealed in an official report of local media in India, although it was not specific about the model to be launched.

Currently, in the line of Norton products, there are Commando 961, V4SV, and V4CR, all of which are premium-class motorcycles that are popular, especially in the UK market, with limited contributions to other markets.

Interestingly, the Norton product line being developed by TVS is expected to target global markets in the "super-premium" segment, a category that is experiencing significant growth, especially in key markets, especially in Asia.

"We need to have a healthy product channel. We are currently designing and developing these products as a whole, and it is estimated that it will take six to eight quarters to fully see the benefits," TVS Motor Chief Executive Officer, KN Radhakrishnan, told AutoCar Professional.

Norton CEO, Dr. Robert Hentschel, also emphasized the need to improve quality when launching a new motorcycle.

This news will certainly have a positive impact on TVS, expanding their product offerings to the premium segment with the presence of Norton's motorcycle.

Regarding the specifications of the upcoming Norton model, there has been no official confirmation, either regarding the models to be presented in the sport, performance, or adventure segments that can be brought to various terrains. All may still be in the development process.