Partnering With Marvel, Samsung Launches Galaxy Unpacked Teaser On Sphere

JAKARTA Samsung Electronics features the latest teaser from Galaxy Unpacked in Sphere, the world's largest LED-shaped spherical building. This teaser was featured on Monday, January 8.

The teaser, which appeared in Las Vegas, shows the character of Doctor Strange from Marvel Studios. Samsung confirmed that they were working with Marvel when launching the teaser.

"To celebrate the new era of Galaxy innovation, Samsung is working with the What If...? Season 2, for the epic takeover of the giant exterior LED Sphere screen on January 8," Samsung said in an official statement.

In the teaser shared, the Marvel character is seen opening the portal continuously. This portal signaled that the capabilities of Artificial Intelligence (AI) on their new devices were unlimited and would be a discovery in a new way.

Samsung is trying to show that their launch theme this time is indeed AI. The South Korean company wants to make new innovations by introducing new AI capabilities that have never existed before.

"This campaign shows one of the ways we are developing and spearheading mobile technology through a special collaboration with the old technology industry partners, which will soon be announced," said Samsung's Head of Marketing of Mobile eXperience Business, Stephanie Choi.

So far, Samsung has never explained the details of the AI they will add on the latest Galaxy devices. However, Stephanie believes that Galaxy AI will help users in various aspects of life.