When Coffee, Spices And Kretek Girls Meet; Collaboration Of Promises Of Life And Netflix
JAKARTA - Promise Jiwa, one of the brands that often innovates with its various products, has now re-released 6 new menu variants with coffee and non-copy options whose ingredients are inspired by Indonesian spices. This latest menu variant is a collaboration between Promise Jiwa and Netflix to celebrate the latest Neflix Original Indonesia series, Gadis Kretek, which will premiere on November 2, 2023.
Indonesian film lovers who are also consumers of Promise Jiwa can enjoy a special menu of collaboration, of which 2 menus, namely Kopi Gadis Kretek and Teh Mawar Gadis, for the national menu can be enjoyed in all participating Jiwa Promise outlets.
As for the other 4 special menus such as Madu Raja Coffee, Black Coffee Puspa Arum, Mawar Djiwa Milk and The Aroma Djiwa are limited edition menus that are only available and can be enjoyed at the Gandaria City Jiwa Promise outlet until November 27, 2023.
As we all know, coffee and films are like close friends. The two of them can accompany their fans when they want to calm down and let go of fatigue. This is what encourages collaboration between Promise Jiwa and Netflix.
The promise of Jiwa to support the series Gadis Kretek because the series that tells the love story of Sastrowardoyo and Soeraja (Ario Bayu) presents a review of the richness of Indonesian spices, one of which is Cengkeh.
In the food industry, Cengkih or Cengkeh is one of the spice plants that has long been used as a natural flavoring and food preservative. This plant has made Europeans able to preserve and stockpile food for the first time during the season. So don't be surprised, Indonesian cloves have auctioned off to the world for the first time.
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The CEO and Founder of the Jiwa Group, Billy Kurniawan, said he was very proud to be able to support Indonesian cinema, especially the series Gadis Kretek which aired on Netflix. Billy also said that this collaboration was also the first to do Netflix Indonesia with the F&B brand, namely Promise Jiwa.
"This series raises the wealth of Indonesian spices, including Cengkeh and Mawar. Inspired by that, the Promise of the Soul to prepare a special drink menu from Indonesian spices," said Billy.