'Whoosh' Chosen As The Name Of The Jakarta-Bandung High Speed Train, This Is The Reason According To The Minister Of Transportation Budi Karya

JAKARTA - Minister of Transportation (Menhub) Budi Karya Sumadi said that the Jakarta-Bandung Fast Train now has a brand identity, namely "Whoosh" after going through a competition conducted by the assessment team.

"On the direction of President Joko Widodo, we need to provide a brand identity or branding, which reflects the values ​​of the fast train which is Indonesia's achievement and pride," said the Minister of Transportation in his statement, quoted from Antara, Friday, September 22.

The Minister of Transportation explained that the competition had been held by an assessment team chaired by Triawan Munaf since July 2023.

Meanwhile, the steering team for this competition is Minister of State Secretary Pratikno, Minister of BUMN Erick Thohir, and Minister of Transportation Budi Karya Sumadi.

The "Whoosh" philosophy comes from the sound of fast trains that are commonly uttered by both Indonesian and international people. This name is also considered to be in accordance with the description of the fast train which is currently the fastest in Southeast Asia.

Apart from that, "Whoosh" is also an abbreviation for "Saving Time, Optimal Operation, Reliable System" which is the identity of fast trains.

This competition was attended by 10 selected agencies that have experience and good track records.

"From 10 candidates, three finalists finally got the best work which will later be assessed again to select the best work," said the Minister of Transportation.

The Minister of Transportation hopes that this naming will further increase love and pride for fast trains, which will bring a new civilization, as well as make Indonesia increasingly taken into account by the world and will support the realization of the vision and mission of a Golden Indonesia in 2045.

On the same occasion, the Chair of the Indonesian Fast Train Brand Identity Design Competition Panel Team, Triawan Munaf, revealed that providing a brand or branding has become a necessity in every program or product launched by both the government and non-government.

Some examples are creating logo designs for the commemoration of the Independence Day of the Republic of Indonesia, the Asian Games event, and the Capital City of the Archipelago (IKN).

"Now we have fast trains that need to be given an appropriate brand, so that they become more popular and liked by the public. "And now we all have a term for fast trains, no longer taking KCIC or KCJB, but taking Whoosh," said Triawan.

The three best brand designs come from the agencies Vision Studio, Ou Creative, and Feat. To be able to see the best works from high-speed train brand designers, the public can access them on the site kcic.co.id/jenamakeretaapicepat/.

A number of parties involved in this competition are the Ministry of State Secretariat, Ministry of Maritime Affairs and Fisheries, Ministry of Transportation, and the Ministry of BUMN, KCIC, KAI, Telkomsel, In Journey, the Indonesian Graphic Designers Association, and the Association of Indonesian Advertising Companies.