Taylor Swift Concert Film Beats Sales Of Marvel, DC, And Star Wars

JAKARTA - Taylor Swift's concert film: The Eras Tour has generated US$26 million or around Rp395 billion in just the first 24-hour sale, beating the pre-sale record for the first day of Spider-Man: No Way Home which earned US$16.9 million (Rp257 billion), and some of the top films from Marvel, DC, to Star Wars.

This fantastic figure, mentioned in the Deadline report, Friday (1/9), is only from one cinema network, namely AMC, which does not include several other US cinemas such as Regal, Harkins, and Cinemark.

This indicates that the numbers are much bigger. But realized, AMC represents the biggest footprint for theaters in Box Office with 568 locations.

AMC reported that less than three hours after the ticket to the concert film from the Karma singer went on sale, it had broken the 'Spider-Man: No Way Home' record.

Separately, theater ticket sales platform Fandango in the US reported that Taylor Swift: The Eras Tour broke ticket sales for the first day for 2023 and was ranked among the pre-sales of the first day of another popular film which included Avengers: Endgame, Star Wars: The Force Awakenings, Spider-Man: No Way Home, and others.

Taylor Swift's concert film not only won the best first-day ticket sales this year at Fandango, but the concert film appeared like a superhero and was ranked among the best first-day ticket salesists of franchises such as Marvel, Star Wars, DC Comics, and more, said SVP Fandango Ticketing, Jerramy Hainline.

A few days before the screening of the Marvel Eternals, pre-sales reached 13 million US dollars (Rp197 billion). But The Eras Tour is even higher. Even Star Wars: The Force Awakens' made 20 million US dollars (Rp304 billion) on the first day of pre-sales, nine weeks after its release date in 2015.