ADA And Meta Launch Hackathon To Boost Messaging Business Growth In Asia Pacific

JAKARTA - ADA, a digital subsidiary of Axiata Group announced its new partnership with Instagram parent company Meta to launch Hackathon Business Messaging.

The launch itself aims to encourage exponential growth in the use of WhatsApp as a means for businesses and individuals to communicate throughout the Asia Pacific region.

Titled ADA Business Messaging Hackathon 2023: Building a Conversation Future starting July 17, 2023, the two companies have a mission to enable 1 million large, medium and small companies across Asia Pacific and more than 10,000 digital team talents to join forces in building innovative chatbot solutions on the WhatsApp Business Platform.

Srinivas Gattamnini as CEO of ADA conveyed how important it is to keep Customer Experience (CX) as one of the strong foundations in business.

With the smooth Customer Experience and stronger customer relationships continuing to be a business focus, ADA is proud to be able to strengthen our strategic relationship with Meta by contributing to the growth of this ecosystem. This Hackathon will anchor on the WhatsApp Business Platform for our clients and businesses across Asia Pacific," said Gattamnini.

Paul Kim, VP of Telco Ecosystem Partnerships Asia Pacific in Meta also added that business messaging has become one of the pillars of the growth of the Meta core.

"We are pleased to strengthen the partnership with ADA, which will also include the integration of the best CPaaS (Communication Platform as a Service) solution in its class. THERE is ADA Business & API Message Platform with WhatsApp Business Platform," said Kim.