Eradicating Illegal Live Broadcast, Wimbledon Collaborates With La Liga

JAKARTA - The organizers of the legendary tennis tournament Wimbledon and La Liga Tech are establishing a global partnership to use content protection services that can identify, analyze and remove illegal live broadcasts that broadcast matches from the Wimbledon event.

Content Protection Services will carry out continuous monitoring and removal of pirated content related to match broadcasts from the Championships event. This monitoring will be carried out on all search engines, social media sites, online markets, IPTV services, or applications from any location.

With audiences around the world reaching more than 80 million, Wimbledon is one of the most anticipated events in the global sports calendar and protecting hundreds of its matches from illegal consumption is a major challenge to maintain the prestige of broadcasting rights and events.

La Liga Tech's Director of Content Protection Guillermo Rodriguez said that the Wimbledon Tournament is attracting "crime attempts around the world trying to illegally share content for profit."

"We provide technical and human means to stop this and ensure more content is detected and deleted in real time, which is very important for industries where so much value comes from direct experience," he explained, quoting Antara, Sunday.

Content Protection Services handle online piracy by scanning all channels where illegal content is distributed or promoted, removing it, and gathering evidence to proceed to legal procedures.

Teams of expert analysts based around the world are working with the world's largest broadcast and social networking distribution platform to ensure content is removed as quickly as possible.

Meanwhile, the director of All England Club's transmission, production and media rights, Paul Davies, emphasized that illegal piracy of sports content is a "momok" for the sports industry.

"Protecting licenses and broadcasters who have rights is very important if we want to maintain a healthy ecosystem," he said.

"At LaL Rib Tech we have found advanced global solutions to monitor and eliminate illegal Wimbledon broadcasts and the first indication is that they did, so with extraordinary success," he concluded.