Sido Muncul Launches Bottle Packaging Vitamin Product

JAKARTA - PT Industri Jamu and Pharmacy Sido Muncul Tbk continues to innovate in developing products. This time, Sido Muncul launched a new drink product of Vitamin C1000 + D3 + Zinc which is packaged in a bottle measuring 300 ml and ready to drink.

This vitamin product comes in two flavor variants, namely lemon and sweet oranges. The product is claimed to be very good for increasing the intake of vitamin C for the body, with the addition of vitamin D3 and Zinc which can increase body resistance and multivitamin supplementation.

"Vitamin C1000 + D3 + Zinc is produced with selected raw materials that are safe for the body, and have even officially obtained a distribution permit from BPOM," said Director of Sido Muncul, Irwan Hidayat, on the sidelines of the launch of the Vitamin C1000 + D3 + Zinc and Factory Visit at the factory, Bergas, Semarang Regency, Tuesday, March 14.

In the early stages, Sido Muncul produced up to 5 million bottles of this vitamin drink per month. Optimization of the production machine is carried out operationally for 24 hours non-stop.

"I still maximize the production machine for this vitamin drink with a production capacity of up to 5 million bottles a month. The engine does not stop for 24 hours," he said.

Meanwhile, the segments targeted by all groups of people except children under 1 year old.

"Meanwhile, we are still marketing it for domestic needs, it is still targeting hotels, restaurants and cafes. Of course, gradually it will enter minimarkets throughout Indonesia," he said.

Irwan emphasized that the production of ready-to- drink (RTD) drinks which he is currently working on shows that Sido Muncul wants to keep thinking ahead. Especially over time, people now prefer drinks that are practically ready to drink. According to him, RTD beverage products are currently considered in accordance with the demands of the times in which people want to be practical.

"Sido Muncul continues to think ahead to follow the needs of the community," he said.

Irwan Hidayat also invited reporters to see firsthand the production process for Vitamin C1000 + D3 + Zinc until its packaging. Then Irwan invited reporters to directly taste the new product.