YouTube: With A Duration Of 30 Seconds, Advertisers Can Create More 'Kaya' Content

JAKARTA - At the YouTube Brandcast annual event in New York on Wednesday, May 17 yesterday, YouTube announced that it is bringing 30 seconds of non-skip ads to YouTube Select, as a new way of offering advertisers on its platform.

Launched since 2020, YouTube Select has been part of the company's ongoing efforts to serve advertisers who want to ensure their ad funds are used for high-performance video content, but are also safe for brands.

The program offers advertisers access to creators and publishers options that are more depleted and of higher quality in various categories, such as music, sports, games, food, entertainment, technology, and more.

"The more advertisers who want to respond to this change in broadcast, and reach the largest streaming audience. So, we are happy to share two announcements in the YouTube streaming offer," said Anne Marie Nelson-Bogle, Vice President, YouTube Ads Marketing in its announcement.

According to Marie, instead of seeing two 30-second consecutive ads, this 30-second non-skip ad allows for a richer story.

It also means advertisers can also reuse their existing guarantees, rather than creating shorter content just to reach YouTube viewers.

"First, we bring 30 seconds of non-skips to YouTube Select. Instead of seeing two 15-second ads in a row, they will see a 30-second ad," Marie continued.

To date, YouTube Select has generated more than 70 percent of shows on TV screens, making it easier for advertisers to use assets in front of the most streaming content.

This feature comes at the same time as the addition of "Type" ads on connected TV devices, which will allow advertisers to display their brands when the video is paused.