Spotify Creates New Website To Sell Concert Tickets Directly To Fans

JAKARTA - Spotify is testing a new website to sell concert tickets directly to fans. The site, dubbed Spotify Tickets, as reported by Music Ally, currently has a limited selection of upcoming US-based concerts for participating artists such as Limbeck, Tokimonsta, and Annie DiRusso.

Spotify has partnered with Ticketmaster, Eventbrite, and See Tickets to sell tickets through the Live Events Feed, a place where you can browse nearby shows and buy tickets through third parties. However, the new Spotify Tickets site lets you buy tickets through Spotify itself.

As TechCrunch points out, the terms page on the site states the company sells tickets “on behalf of third parties which may include venues, event promoters, fan clubs, and artists as disclosed ticket agents.”

This means that Spotify does not set the ticket price, and Spotify will also charge customers a booking fee that will be made at checkout.

“At Spotify, we regularly test new products and ideas to improve our user experience. Some of them ultimately paved the way for our broader user experience and others only served as important lessons,” Spotify spokesperson Carling Farley said in a statement to The Verge.

“Tiket.spotify.com is our latest test. We have no further news to share about future plans at this time," he added.

As mentioned on the support page for Spotify Tickets, you'll need to create a Spotify account to purchase tickets, and it looks like that account doesn't support printable tickets (or tickets in the mail yet).

Spotify says users must present a valid email confirmation and ID at the venue's box office to collect their tickets. They also prohibit the resale of their tickets, something this pick-up policy should prevent.

Previously, TikTok made a similar move to help artists promote events live. Earlier this month, the service announced a partnership with Ticketmaster that would allow users to purchase tickets to see Demi Lovato, OneRepublic, Usher, and WWE from within the app.

TikTok is also reportedly working on a dedicated music streaming app that can compete with Spotify and Apple Music. This was seen when they filed for a TikTok Music trademark in May.