Instagram Brings New Fonts And Visual Refreshment To The App
JAKARTA - Instagram has just changed some of its elements in the app. While not too flashy, the changes include updates to a brighter logo, default font, layout, and other design aspects.
"Today, we are bringing new energy and purpose to color, typeface, logo and other brand elements with a fresh visual identity. Our new system is designed to embrace continuous evolution to help us create more immersive and inclusive experiences for our community, "said Instagram in its official blog.
As mentioned, the Instagram gradient (logo background) has been redrawn with vibrant colors to make it feel lively and alive with the 3D modeling process. The new format also marks a moment of discovery.
Then, that new font type called Instagram Sans was designed with platform heritage in mind. The company says the font was inspired by squares and circles.
The company says Instagram Sans is a contemporary remix of whimsical and geometric styles, and a new way for the global community to express themselves in places like Stories and Reels.
Launching TechCrunch, Tuesday, May 23, other new fonts are Instagram Sans Regular, Bold, Light, Medium, Condensed and Condensed Bold.
"We're partnering with linguists around the world to adapt the typeface to global scripts including Arabic, Thai and Japanese," said Instagram.
"We want to support all content creators and members of our community who encourage culture to express themselves fully in whatever language they choose."
Lastly, the launch of the full-screen marketing layout comes as Instagram has been testing full-screen also in feeds on the homepage like TikTok.
However, the layout affects how photos are displayed on the homepage and history, suggesting that every time Instagram changes the way posts appear, it causes some controversy.
"Our new design system puts content at the center, with a focus on simplicity and self-expression. The new marketing layout for Instagram features full-screen imagery, refers to in-app experiences, and celebrates the creativity we see from our community every day," said Instagram. .