Digital Voyager Teams Up With US Women's Soccer League For Crypto Education
JAKARTA - Crypto trading platform Voyager Digital has signed a deal with the National Women's Soccer League, or NWSL, which aims to provide crypto education and financial support to players.
In its Tuesday, December 14 announcement, Voyager said it would become the league's first cryptocurrency brokerage partner as part of a multi-year deal. The crypto trading platform says a “significant amount” of investment will fund registered players' crypto accounts.
There are an estimated 12 teams in the NWSL starting in 2022, so up to 312 players can benefit from the Voyager partnership.
"Voyager's investment in the league is very innovative as we collectively designed the partnership to include direct financial resources for each of our players, as well as education about the revolutionary changes that are taking place in digital assets," said NWSL interim CEO, Marla Messing, as quoted by Cointelegraph.
As part of the deal with Voyager, one player from each NWSL team will act as an ambassador, attend educational events, and create crypto-related content.
The crypto exchange said it would offer “key lessons and tools” aimed at helping players develop long-term financial growth opportunities after their sports careers are over.
Many crypto companies and platforms have formed partnerships with sports organizations around the world as the space expands and appears to be becoming more lucrative as sponsors.
Voyager was already a crypto broker and international partner for the Dallas Mavericks basketball team following the October deal. Crypto derivatives exchange FTX also announced it had become the official sponsor of Major League Baseball in June.
Founded in 2018, Voyager Digital currently offers more than 60 digital assets to trade on its mobile app, which also includes services such as crop farming. In October, the platform announced it had received an investment of US$75 million from crypto quantitative trading firm and liquidity provider, Alameda Research.