Maybank Kim Eng Announces Plans To Align Maybank As A Masterbrand

JAKARTA - Maybank Kim Eng Group announced its plan to align its brand name and entity with Maybank as the masterbrand. This alignment can be seen from the deletion of the words "Kim Eng" on the name and logo.

The Group is currently known as the Maybank Investment Banking Group (or Maybank IBG), so its entities in the global market have also adapted to the new company name and logo. In Indonesia, Maybank Kim Eng Sekuritas has changed to Maybank Sekuritas Indonesia.

“The year 2021 will be the 10th year of the acquisition of Kim Eng, which used to be the largest equity branch in the region, and after the acquisition it was known as the Maybank Kim Eng brand. The manifestation of our commitment to customers can be seen since we are still serving one market, namely in our home region, Malaysia, then growing into a leading local investment bank in ASEAN," said Ami Moris, Chief Executive Officer of Maybank IBG in a written statement, Wednesday 15 December.

“Our success can be seen from our various achievements as a leading local investment bank. We are consistently ranked among the top brokers in the ASEAN region, and have been selected as ASEAN's Best Broker for eight consecutive years. In Malaysia, we have maintained our leadership by being the Best Investment Bank six times in the last 10 years,” he added.

From the start, he continued, his party integrated all of Maybank's strengths including the expertise of Maybank Investment Bank in Malaysia in serving the consulting, funding and investment needs of customers.

"Aligning the brand more closely with Maybank reflects how Maybank Kim Eng has evolved into what it is today and how we want to continue to move forward more cohesively in realizing our ambition to prioritize ESG aspects as a group, with humanizing financial services for customers and society," he explained.

Realizing megatrends such as climate change actions that are happening all over the world, said Ami, forced Maybank to adapt. Over the next 10 years, Maybank IBG will strive to become a leading investment bank that prioritizes sustainability in the region in line with the ambitions of the Maybank group.

“As a stakeholder-oriented company, we certainly want to be at the forefront of promoting the ESG (environmental, social and governance) agenda in ASEAN. This reflects our desire to be the first party that customers think of in terms of sustainable investment, sustainable financing, and thought leadership related to sustainability aspects," he explained.

By remaining committed to idealism and building deep intelligence in ASEAN, according to Ami, Maybank now has a sharper focus on supporting customer transitions towards businesses that prioritize sustainability, and ensuring equitable prosperity in the lives of people in our operational areas.

"The change of brand name to Maybank IBG marks a new chapter for us," he concluded.