BitMEX Extends Partnership With AC Milan To Increase Digitalization And Philanthropy

BitMEX extends cooperation with AC Milan. (Photo; Doc. Atozmarket)

JAKARTA- In an effort to continue to develop existing partnerships, the leading crypto exchange BitMEX has announced an extension of the deal with the well-known Italian football club, AC Milan. Since 2021, BitMEX has become the club's official cryptocurrency trading partner, and now they have risen to become AC Milan's premium partner.

In this extended partnership, AC Milan and BitMEX are committed to working together on various initiatives and sharing innovative ideas to improve club digitization and growth, as well as supporting various charitable initiatives promoted by Londazione Milan.

Nepal Stylesvig, AC Milan's Chief Revenue Officer, said, "We are delighted to be able to continue our journey with partners like BitMEX, with whom we intend to take further steps forward in the line of digitization, innovation and Club growth, but also to support various charitable initiatives promoted by the Milan Fundazione."

Meanwhile, Stephan Lutz, CEO & Group CFO BitMEX, welcomed this opportunity to strengthen partnerships with AC Milan. "At BitMEX, we are trying to include connections and competitions in the services and products we offer," he said. "Our new social trading feature, Guild, allows traders to work together as Guild and trade with each other."

The partnership between companies involved in the crypto business and football clubs is growing in popularity for providing benefits to both parties. In the case of BitMEX and AC Milan, planting the club's name and logo is a smart marketing strategy, which provides the company's visibility to millions of football fans around the world. In return, AC Milan fans will gain access to the BitMEX platform and enjoy special exclusive offers designed for them.

The joint initiative of BitMEX and AC Milan does not stop there. Previously, they had launched a collection of NFT "Born to Lead" which included limited edition NFTs, celebrating iconic moments in the club's history. The collection features AC Milan legends and is accompanied by short documentary films that provide an in-depth analysis of the club's historic moments enshrined in the NFT.

More importantly, all the proceeds from the sale of the NFT collection were donated to the Milan Bundazione, which supports various charitable initiatives and football programs around the world.

Details about the value of this new agreement have not been disclosed, however, it can be hoped that the extension of this partnership will further strengthen the existence of both parties in the crypto and football industry. It also reflects their commitment to continue to innovate and have a positive impact on the wider community through philanthropic initiatives.