Sosmed Q1 Trend 2023, Twitter Is The Only Application That Experiences User Reduction

Trends of social media applications by Sensor Tower (photo: Unsplash)

JAKARTA - The development and use of social media platforms such as Twitter and Instagram is increasing, this is mainly due to the COVID-19 pandemic, since 2020.

Of the various social media available, Sensor Tower data shows that Snapchat is the only social media app that posted double-digit growth of Year of Year (YoY) users, with Daily Active Users (DAU) increasing by 13 percent in Q1 2023.

Here are the top social app comparisons for Daily Active Users in Q1 2023:

Based on this data, Twitter is the only social media application that has experienced a downward trend in user growth, as it faced several obstacles after Elon Musk's acquisition.

While TikTok, despite the many restrictions it faces, this app remains one of the leaders in user engagement, but the YoY trend slows down TikTok slowing down when compared to the same period last year.

Furthermore, Sensor Tower also found that the Meta, Facebook and Instagram platforms saw significant growth in time spent in Q1 23. Facebook grew 12 percent (1.3 billion hours/day) while Instagram increased 16 percent (935 million hours/day).