Meta Will Implement Shopping Payments via Facebook and Instagram Only

Instagram e-commerce illustration (Photo: Unsplash)

JAKARTA - Meta will begin to phase out Shops that do not enable payments on Facebook and Instagram in stages starting August 10.

This means that from April 24 next year all Stores that direct shoppers to other e-commerce platforms to complete purchases, instead of allowing people to make purchases directly via Facebook or Instagram, will no longer be accessible.

"In order to focus on bringing these Shop ads and means of payment to more businesses, we will no longer support Shops without payment in some markets," wrote Meta in its announcement, quoted Sunday, April 30.

This decision will affect the native API and interface, and will remove the tag to the product from the previous post.

However, customers can still bookmark products from the Store with payments on Facebook and Instagram enabled.

All other marketplaces will no longer be able to host Stores on their Facebook or Instagram pages or use product tagging in posts starting on August 10, 2023.

"The deprecation will occur in some markets starting August 10, 2023. After this date, some users will receive an error message when trying to tag an ineligible product, and product tags affected in previous posts will not be returned from the API endpoint," added the company owned by Mark Zuckerberg.

Meta also confirmed that businesses located in 21 international markets will continue to be able to use Facebook and Instagram stores without enabling payments until further notice.

These markets include: Australia, Brazil, Canada, Denmark, France, Germany, India, India, Italy, Japan, Mexico, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UK and Ukraine.