Cook Team Continues To Emphasize The Importance Of AR And VR In Increasing Human Connection

Tim Cook mengatakan bahwa AR dapat meningkatkan komunikasi dan hubungan manusia. (foto: twitter @tim_cook)

JAKARTA - In the near future, Apple will launch a mixed reality headset. This is almost certain, although when and how it will definitely remain unclear. However, one thing that remains unchanged is Tim Cook's vision of AR and VR. For almost a decade, this Apple CEO has been fighting for that AR is more important than VR and that AR is basically about bringing people together.

Cook said that AR can improve communication and human relations by adding digital objects to the physical world. However, he did not make specific product announcements, but only provided clues about what Apple saw in the space.

"If you think about the technology itself with added reality, just to take one side of AR/VR, the idea that you can create a physical world with things from the digital world can greatly improve people's communication and connections," Cook told Zach Baron of GQ in a post. the long profile recently published by the magazine.

Quoted by The Verge, Cook told Baron that he was interested in collaboration. He said something about measuring the glass wall. He also said that his thoughts about glasses as a gadget had changed for years.

Cook also provides an explanation of why the headsets that have been widely discussed in recent years have taken so long to launch. According to him, Apple is not interested in assembling parts of other people's products, as they want to control key technologies in order to innovate.

In the article, Cook also discusses various topics, ranging from his background and salary, to views on user privacy. He also revealed that Apple is committed to the environment, strongly opposes "industrial complexes", and tries to help people have better relationships with technology.

For Cook, Apple doesn't want to create a screen to see in real-world. They want to create tools to help users do more in the real world. In the era of the upcoming mixed reality, Apple should really do the right thing, especially as the level of competition will be higher.