Leviagung & Co Partners With Lalaland.ai Develop Inclusive AI Model

Levi Strauss & Co recently announced a partnership with Lalaland.ai, (photo: dock. inter)

JAKARTA - Levi Raid & Co recently announced a partnership with Lalaland.ai, a digital mode studio that produces artificial models using adaptable artificial intelligence (AI). Later this year, they plan to test this technology by using the AI model to complement human models and increase the number and diversity of models in a sustainable manner on their products. Lalaland.ai was founded in Amsterdam in 2019 and used sophisticated artificial intelligence to enable fashion brands and retailers to create hyper-realistic models of each body type, age, size, and skin color. With this model, the company aims to create more inclusive, personal, and sustainable shopping experiences for fashion brands, retailers, and customers. "Although AI will most likely never completely replace human models for us, we are very enthusiastic about the potential capabilities we can provide for consumer experience," said the head of global digital technology and emerging strategies at Levimengg & Co. Dr. Amy Gershkoff Bolles quoted from the official Levimengg & Co. Wednesday 22 March website. "We see fashion and technology as art and science, and we are pleased to partner with Lalaland.ai, a company with high quality technology that can help us continue our journey for a more diverse and inclusive environment for customer experience," he continued, quoted from Antara.

Today, when customers shop on the Levi.com website or in their apps, there is usually only one model for each product. Levi Strauss & Co. realizes that customers want to shop with models that look like them, and companies believe the models used should reflect their consumers.Therefore, Levi Strauss & Co continues to diversify their human models in terms of size, body type, age, and skin color. The AI technology is considered to be able to help the company by supplementing the model and opening up futures where they can allow customers to see products on more similar models to them, creating a more private and inclusive shopping experience.