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JAKARTA - Telkomsel is holding a Digital Creative Millennials program to encourage the progress of the creative industry, and to support the younger generation in Indonesia to dare to do business using digital-based platforms.

"This activity will encourage more and more innovations from young, creative, and digital-savvy industry players so that various industries in Indonesia can continue to move forward with the latest developments," said Vice President Corporate Communications of Telkomsel, Denny Abidin in an official statement, Thursday November 19.

By collaborating with creativepreneurs and expert practitioners such as Yukka Harlanda (Founder Brodo), Samuel Sabandar (Founder SSDC), Adrian Gilrandy (Co-Founder Prakasa Triputra Solusi), Laura Mellisa Minnesota (Digital Marketing for SME Specialist Telkomsel) and Dipta Imanto (CEO Prakasa Triputra Solusi).

This workshop will discuss how digital-based business can run. Including how to find an ideation concept strategy, business analytics, production planning, and solutions in marketing products through digital platforms or webstore development.

On this occasion, Founder Brodo Yukka Harlanda said that in the future the conventional industry will be very difficult to predict. Where at this time the digital platform has become a momentum for business activists to begin to show their existence.

"Therefore, we all must have a strong presence in cyberspace, because the industry is turning online," said Yukka.

In running a digital-based business, the role of data management through cloud-based platforms such as ePTS is also involved. So that the data stored and processed has been integrated into various devices and makes it easier for business actors to carry out business analytics, production planning, to selling automation.

"Through accurate segmentation, business owners can carry out the right marketing strategy, including targeting the groups of people who have the most potential to make purchases through advertising with the right and attractive message," said Digital Marketing for SME Specialist Telkomsel, Laura Mellisa Minnesota.

For information, a series of initiatives from the Digital Creative Millennials for 2020 will continue until next December. By presenting more entrepreneurs and experts in the digital economy.


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