Explore Sumatra Island, Mitsubishi XFORCE Present In Palembang City Through The 2023 MMAS Event

Mitsubishi XFORCE. (Doc. MMKSI)

JAKARTA- Mitsubishi continues to introduce its flagship SUV, namely XFORCE to various cities in Indonesia, after Medan, Pekanbaru, Medan to Padang which are located on the island of Sumatra, now Palembang is another destination.

As is known, Palembang is a rapidly growing city, ranging from infrastructure growth to road access between cities and provinces.

To support this mobility, PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) introduced Mitsubishi XFORCE through the Mitsubishi Motors Auto Show (MMAS) which took place on October 12-15, 2023 at the Palembang Trade Center.

Through this local scale launch, MMKSI hopes that the people of Palembang can get to know Mitsubishi XFORCE more closely, while understanding that this vehicle is here to meet the expectations and needs of the people in Indonesia.

"Palembang merupakan salah satu kota dengan pasar kendaraan Mitsubishi Motors yang cukup potensi. Apalagi sejak infrastruktur dan akses jalan semakin baik, mobilitas masyarakat Palembang dari dan menuju kota sekitar," kata Irwan Kuncoro, Direktor of Sales & Marketing Division PT MMKSI, dalam keterangan resmi yang diterima VOI, Kamis, 12 Oktober.

Irwan added that the compact SUV in this city will be very well received, especially since the market segment in Palembang City has a large contribution, which is around 70 percent of the market share in South Sumatra.

Referring to Mitsubishi Motors data, Palembang is one of the most important cities that has contributed quite positively to sales. Throughout the January August 2023 period, South Sumatra contributed 3.6 percent to sales of passenger vehicles and Mitsubishi Motors light commercial vehicles nationally, where the City also contributed 92 percent to sales in the South Sumatra region.

Mitsubishi XFORCE launched in two variant options, and six color choices, with prices on the road (OTR) in Palembang and South Sumatra, as follows:

Mitsubishi XFORCE Ultimate CVT 419,500,000

Mitsubishi XFORCE Exceed CVT IDR 382,900,000