JAKARTA - Is the color of the car the main component that is considered before buying a car? If you consider the selling value again, then the bright color turns out to be the right choice.
According to research iSeeCars, as quoted from Caranddriver, July 15, the used yellow car is the best-selling car today and has the least price depreciation or shrinkage after three years. On the other hand, the car is gold or gold is experiencing the biggest depreciation.
In the iSeeCars analysis, it was also revealed that not all colors experience depreciation at the same level in various vehicle segments. For example, beige-colored trucks have the lowest level of depreciation, followed by orange and green. As for sedans, brown cars have the lowest level of depreciation, and for minivans, green is the best choice.
The most common colors of cars, such as white, black, and silver, are subject to the same average depreciation. This is because these colors are considered a safe choice.
The used white car decreased by 21.9 percent, while both silver and black decreased by about 23 percent, placing it in 10th and 11th place in the iSeeCars ranking list covering 13 colors.
"Many consumers and dealers may think these colors are'safe' in terms of widespread acceptance, but they are too common to help cars maintain their value," said Karl Brauer, executive analyst at iSeeCars.
This research was conducted by iSeeCars by analyzing more than 1.6 million car models that had been sold in 2020. The cars are adjusted to inflation and then grouped based on the color and type of car body.
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The results of this study show that the color of the car can affect the value of the resale of the car. However, this should not be the only consideration in choosing the color of the car because over time, the trend of car color changes.
In 2009, PPG, a global paint supplier, noted that silver cars are the most popular globally. However, in 2011, white rose to the top and remained a favorite in 2014. Meanwhile, in 2021 the popular two-tone color. Even so, white and black remains the most popular color for new cars around the world. In 2021, 35 percent of all new cars are white, and 18 percent are black.
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