Here's How To Improve Sense Of Urgency To Raise Sales

Illustration (Photo: Pixabay/Preis_King)

YOGYAKARTA Sense of urgency is a feeling that encourages a person to act as quickly as possible in completing tasks. In the context of marketing, the sense of urgency is the technology used to encourage consumers to immediately make purchase decisions. Well, in this article, we will discuss how to increase the sense of urgency to raise sales. Read continuously until the end, yes!

How To Improve Sense Of Urgency

It has been mentioned above, the sense of urgency is a technique used to encourage consumers to immediately make purchase decisions.

Summarized from various sources, here are how to increase the sense of urgency to raise sales.

1. Provide a time limit

Providing time limits to consumers is an error in how to increase the urgency of purchases.

According to research conducted in 2006, a shorter time limit creates greater urgency, which ultimately increases purchasing intentions.

2. Add a Countdown timer

After giving a deadline, you can add a count-down timer so that your customers realize it. If time continues to decrease, the urgency of product purchases will increase.

According to a Neuroscience Marketing report, adding a timer showing how much time remaining for the next day's delivery could increase revenue by up to 9 percent.

3. Utilizing customer fears of price increases

The threat of potential price increases in the future can encourage consumers to buy products now.

Showing some of the remaining items at a certain price is an effective way to take advantage of customers' fears of price increases if they delay purchases.

4. Show scarcity

One of the most effective ways to encourage customers to buy products is to show scarcity.

A 2016 study shows that in a scarcity condition, consumers show the urgency to buy.

You can show scarcity online by highlighting when the stock of goods is running low.

5. Featuring real time behavior

Featuring other consumer behavior in real-time is a powerful way to increase the sense of urgency in terms of product purchases.

For example, showing some people who are looking at products when other customers are browsing. This method works at two levels, as social evidence and triggering fear of being left behind (FOMO).

6. Create a copy writing that can encourage purchases.

Making appropriate copywriting can change consumer behavior. Optimizing the copywriting of your product with a language that shows urgency.

When making copywriting, use phrases like 'don't delay', 'don't miss', 'buruan,' only today' and so on. The use of these phrases can highlight what might be lost if customers don't buy now.

7. Melakukan flash sale

Selling lightning or flash sale is an effective way to increase the sense of urgency. This technique takes advantage of psychological principles such as loss aversion, scarcity, and time constraints.

That's the information on how to increase the sense of urgency to raise sales. Hopefully this article can add insight to the loyal readers of VOI.ID.