The Music Stage And Rap Battle Become Differentiators At The USS 2023 Event

Press conference USS 2023 (Ivan Two Men/VOI)

JAKARTA - The USS Networks, which has held annual fashion and lifestyle events since 2027, is back with the BCA Goodlife x USS 2023 which will be held at the Jakarta Convention Center (JCC) on November 3-5.

Sayed Muhammad as CEO of the USS Networks said this year's event would be different from the presence of the music scene and several communities involved.

"This year we will bring more content, and there will be music performances. In addition, we also present several communities, ranging from skateboarding, basketball, rap, graffiti, to B-boys communities," Sayed Muhammad said at a press conference in Senayan, Central Jakarta on Monday, October 30.

Especially for music performances, the performances of R&B and hip hop musicians will dominate the prepared stage.

Meanwhile, the performers who will be presented are Salon R&B, White Chorus, Basboi, Tuantigabelas, Mukarakat, Gallyglitch, Sbplus, and The Couch Club.

"Later there will also be a stage, where every day there will be approximately four performers who will appear after sunset," Sayed said.

In addition to the music stage, BCA Goodlife x USS 2023 also presents rap battle for the rap community. Later, there will be a special area for the community to show off their skills.

Jeffry Jouw as founder and CMO USS Networks said the presence of R&B and hip hop music is an inseparable part of the sneaker culture.

In the United States, a country where the two genres of music come from, the musicians are known for their very distinctive fashion sneakers.

"Because R&B, hip hop, and sneakers are one unit," said Jeffry Jouw.

With the existence of these communities, Sayed said, it is hoped that there will be collaboration between communities, of course, in addition to the sales target of 250 tenants featuring the best sneaker products.

"We want to make sure that every area and community can enjoy their activities comfortably, and at the same time cross society, meaning that the B-boys community also usually likes skating, and so do other communities," said Sayed Muhammad.

So, interaction is very important, and through this event we learn to try new things. And the most important thing is collaboration. So, how in this event, the brand's friends can find new colleagues or networks," he said.