JAKARTA - After launching two electric motorcycles, Kawasaki Motor Indonesia opened the opportunity to present a hybrid model in the Indonesian market.
According to Michael Tjandra Tanadi, Head of Marketing for PT Kawasaki Motor Indonesia, the decision to present electric vehicles (EVs) first followed directions from the Kawasaki center.
"We developed an EV first before the hybrid, in accordance with the central Kawasaki (KMC) strategy which planned the EV first and then the hybrid," he said at the launch in Jakarta a while ago.
Even though the end of the year is getting closer, the possibility of the presence of a Kawasaki hybrid motorcycle in the Indonesian market is unlikely to happen in a short time.
"It is possible to bring a hybrid next year," he added.
Kawasaki's strategy in presenting sporty-style electric motorcycles also involves considering the fast-growing electric two-wheeled market in Indonesia. With various manufacturers continuing to launch new models, Kawasaki emphasizes priorities for consumers who care about the environment and look for products that are different from others.
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"We prioritize consumers who care about the environment and want unique products, because our electric motorcycle shape focuses more on sporty style than scooters," he explained.
For information, Kawasaki globally already has a hybrid motorcycle model, such as a Ninja 7 hybrid. This motorbike combines a two-cylinder 451 cc engine with a 12.1-tk electric motor, offering instant acceleration similar to a 1,000 cc moge from a stationary position.
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