JAKARTA - Hair care has been an important part of women for a long time. But in the past few years, especially in the post-pandemic era, there has been an increase in hair care needs for consumers in Asia, including Indonesia.
The consumer's need for hair care products focuses more on products that have high effectiveness and multifunction. This increase in demand makes hair care trends almost parallel to skin care needs, or trends better known as skinification.
The increase in the need and shift in the hair trend has inspired Ellips to meet the current needs of consumers by strengthening the presence of Ellips Hair Mist products which not only provide freshness and instantaneous fragrance, but also prioritize hair stems so that hair feels softer.
We understand the aspirations of Indonesian women to have an appearance that can make them feel more confident as part of self-fulfilment. Fragrant, shiny and healthy hair is certainly an important part of our overall appearance as women so that they can always shine for various activities and activities carried out," said Vebbyna Kaunang as Chief Marketing Officer of Kino Indonesia at Grand Indonesia, Wednesday, July 26.
There is a hair fragrance content with a fragrance booster formula that can maintain longer hair fragrance. With two variant choices, namely Sweet & Silky and Fresh & Smooth, Ellips Hair Mist also contains Pro Vit B5 which can be certified and soften hair instantly and practically.
According to Patricia Gouw, her attractive appearance and beautiful hair are the keys to her confidence so far. "As a public figure, I have a lot of outdoor activities and often interact with many people. Therefore, I always try to look perfect and full of confidence. The secret to my self-confidence so far is to maintain an attractive appearance and take care of my hair so that it is always beautiful," she said.
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