Gaet Dufry International AG, Sarinah Launches Windownesia Store In Australia

JAKARTA - SOE Retail Sarinah collaborated with Dufry International AG to launch the first Windownesia Shop on October 11, 2023 at the Arrival Terminal of Perth Airport TNG (Australia) Pty Ltd, 2 George Wiecke Drive Perth Airport, Australia.

This collaboration aims to accommodate Indonesian products so that they can be marketed in various Durfy distribution channels that operate duty-free stores around the world.

Minister of State-Owned Enterprises (BUMN), Erick Thohir, appreciates the collaboration that will raise local products and Indonesian MSMEs to the global market. According to him, Windownesia is a big step towards Indonesia as a cultural and economic center that varies, with superior Indonesian products entering global.

"This reflects the government's commitment to support Indonesian MSMEs and introduces superior Indonesian products to the international market. This is a historic step in making Indonesia a cultural and economic center with all its religions," said Erick, Saturday, October 14.

Erick added that the opening of Windownesia will be a reciprocal business that places Indonesia not only as a market, but can also supply Indonesia's superior products and brands to the international market.

Present on the same occasion, President Director of PT Sarinah Fetty Kwartati said, this initiative is in line with Sarinah's mission to empower local MSMEs and make Indonesia the center of world creativity and handicrafts.

"Therefore, we are proud to partner with Dufry International AG," he said.

With the inauguration of this shop, Fetty added that Sarinah was again a pioneer in creating Windownesia as a window for Indonesia abroad, as well as promoting Indonesian tourism.

Sarinah plans to open more Windownesia in other countries in Asia, the Middle East, and Europe.

Freda, CEO of Asia Pacific Total Autogrill, who stated that cooperation with Sarinah in Windownesia is a unique concept while enriching the experience of Dufry AG customers The grand opening event Windownesia in Perth was also welcomed by high appreciation from international travelers.

"We are happy because we have the opportunity to offer Indonesian products around the world," he continued.

The existence of Windownesia is believed to change the way Indonesian products are viewed and consumed around the world. This is a new forum for national MSMEs to grow in an increasingly connected world economy.