Boosting Market Potential, E-Commerce Company Zabetmart Uses Webseries Strategy

JAKARTA - Zabetmart's electronic trading service provider (e-commerce) is said to continue to explore the potential of the national market by releasing short film series on the internet or webseries.

Zabetmart founder Elizabeth AM Setiaatmadja said this method is considered effective in building market entanglement, both in terms of consumers and producers or sellers.

"Here we don't just provide a platform for buying and selling, more than that we want to have a positive impact on society, both economically and socially," he said, quoted Monday, March 27.

According to Elizabeth, the efforts made are at the same time concrete steps in encouraging local business actors to continue to contribute to the economy.

"We want to raise MSMEs so that they can have even greater opportunities in developing their business," he said.

Elizabeth added that Zabetmart has a different concept from other e-commerce because it curates partners who join. This is intended to increase the opportunity for people to become resellers of the products offered.

"Zabettmart helps corporations as well as MSMEs to be able to take advantage of business development opportunities so that they will continue to spur the birth of new sociopreneurs that lift people's economic lives," he said.

The founder of Zabetmart, Elizabeth AM Setiaatmadja, is known as a young entrepreneur. He inherited business talent from his father, Jahja Setiaatmadja, who is also a senior banker in the country.

Based on the information gathered, Liz, Elizabeth's nickname, was noted to have pioneered the Medical Care Movement for PPE clothes when the COVID-19 pandemic case was in high condition. She also built a halfway house and health facilities for residents in the interior of Sumatra.

Entrepreneurs cannot be separated from the social environment. We can help overcome social problems with the business being run, and at the same time we can lift the economy together," he concluded.