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JAKARTA - Food Vlogger is a profession that is increasingly being carried out by people today. We can see their existence pacing back and forth on social media such as Instagram, TikTok to YouTube.

Their presence helps people a little to get recommendations for delicious food. However, it is not uncommon for them to help the economy of Micro, Small and Medium Enterprises (MSMEs).

By introducing MSME products through content, these Food Vloggers are able to invite netizens to buy products for these business actors.

This Food Vlogger figure also has a mission to highlight MSME players through the content he uploads. It is Clara Monica, Food Vlogger who is active on social media platforms Instagram and TikTok @clara.monicaa and YouTube. Through his upload, he helped MSMEs in marketing.

Clara started her activities in the world of social media content creators since 2020. At that time, the COVID-19 pandemic hit the world, including Indonesia. This condition has affected MSME business activities. Many end up going out of business because the business is getting quieter.

This condition caught Clara's attention. He thought of creating content that could revive the business of MSME actors. According to him, MSME products should be even more widely known.

"I have been doing this since early 2020 until now," said the owner of #YukCobaYuk, quoted Wednesday, October 25.

The figure who was born in Tangerang shared various recommendations and information with all his followers. Especially, promoting culinary delights from MSME players who are worthy and delicious to enjoy.

Many of his account followers then get recommendations for delicious food, to hidden gems' which interesting culinary place to try out. He is very active in sharing new things through his uploads. Moreover, according to him, there are many interesting culinary delights to collect.

Clara was very happy to provide various recommendations and information to all her followers. Clara is also grateful when she can have a positive impact on the MSMEs she recommends.

"I am happy to be able to produce content that is useful for many people," said the person who has this Psychological education degree.

Even so, he still didn't forget to show something modern. To remain relevant to the various trends that have emerged on social media, Clara is actively studying and also tracing further viral things. Then, develop the content in order to attract more people.

So far, more than three million followers from various regions in Indonesia have followed Clara's social media accounts to find out the interesting content she shares.

"I also share various culinary recommendations not only from within the country, but also from various culinary delights from abroad," said Clara.


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