The Trend Of Integration Strategy For Virtual Avatars And Augmented Reality Provides Revolutionary Solutions To Strengthen Brand Identity

Photo: Doc. WIR Group

JAKARTA - AR&Co, a subsidiary of WIR Group, continues to make efforts to approach the entire industry by creating a unique and immersive customer experience through the integration of Avatar Virtual and Augmented Reality. This strategy is an answer to the business needs that are always massive in finding innovative methods to connect with consumer targets and strengthen brand identities.

In today's fast-growing digital landscape, one of the revolutionary strategies gaining significant traction is the use of Virtual Avatars.

Individual digital representation or character is no longer limited to the world of video games. With the help of smartphone cameras or other AR devices, customers can see Virtual Avatars appearing in the real world. For example, in a retail context, customers can use their avatars to try on various clothes or accessories virtually without having to go to physical stores. This not only increases customer convenience, but also provides a different experience when customers shop.

This feature allows users to interact with fully virtual avatars in real environment via AR devices.

"This Virtual Avatar and AR integration not only brings an entertaining and innovative experience, but also has a significant impact on the company's branding strategy. In an increasingly dominating era of digital interaction, this integration allows brands to create closer and personal relationships with their consumers. We also see companies that are able to adapt quickly to the trend of technology will have a clear competitive advantage," said Juliwina, Head of Operation, AR&Co, in a written statement, Monday, October 2.

Through the use of Virtual Avatars and AR, it is undeniable that companies will gain consumer trust, especially in an era that continues to change and is competitive. AR&Co and this feature have shown its commitment to remain innovative technology solutions providers capable of changing the way businesses interact with consumers.

Virtual avatars are believed to have a greater impact on social media and other online platforms. The uniqueness of the experience this technology offers is also a major attraction in the company's various momentum, product launch, and various other promotional opportunities.

With this feature, AR&Co itself has succeeded in partnering with various brands that not only come from Indonesia, but also various countries in the world.

"AR&Co will always initiate solutions that are not only relevant to technological trends, but also provide significant added value to our clients and partners. We believe that AR will open up new opportunities for companies to interact with their consumers in a unique and different way from before. We are committed to continuing to innovate and present technological solutions that can push for creative boundaries and strengthen brand and consumer relations in order to create unforgettable experiences," concluded Juliwina.