6 Business Promotion Tips Through Exhibition, MSME Actors Must Listen!

Illustration of business exhibitions (Photo: Doc. Antara)

YOGYAKARTA One way that micro, small and medium enterprises (MSMEs) can do to raise sales is to participate in business exhibitions. By participating in the event, MSMEs can promote the products or services offered, increase visibility, and interact directly with potential consumers. The following are tips for business promotion through exhibitions that MSME actors need to know.

Before participating in the exhibition, make careful planning, long before the event begins.

Follow the exhibition that suits your target market. Determine clear goals, such as increased sales, network expansion, or branding.

In addition, you are also advised to make details of exhibition fees that include cost of renting booths, equipment, promotions, and other preparations.

When participating in the exhibition, the booth design must look attractive and informal. Make sure that the product logo and information can be clearly visible.

Prepare promotional materials such as brochures, business cards, and professional banners. In addition, you also need to prepare product samples or direct demonstrations if possible.

Use social media and websites to announce your business participation in exhibitions.

Spread the invitation to existing and potential customers to visit your business stands. If possible, do an interview or release the press with local media.

Before participating in the exhibition, you need to know and determine the location of the exhibition to the booth or booth where you will have it. Choose a strategic stand location so that your booth is easily accessible to exhibition visitors.

Make sure your booth stands in a place close to the passing of visitors attending the exhibition.

Learn art talking with potential consumers. Be a friendly, informative and sincere seller in answering questions raised by potential consumers.

Develop a pitch elevator, which is a short and strong explanation for the products or services you offer. In addition, you also need to actively listen to customers and provide solutions that suit their needs.

As a follow-up, collect contact information from visitors who are interested in the products or services you offer.

Don't just focus on selling products directly at exhibitions. The reason is, exhibitions are a moment to build relationships and get potential customers in the future.

Do follow-up to customers who have interacted with your business during the exhibition. Send a thank you for their visit and don't forget to offer a special promotion.

This is information about business promotion tips through exhibitions. Hopefully this article can add insight to the loyal readers of VOI.ID.