How Important Is A Brand For MSMEs? Know The 5 Benefits Here

Illustration (Photo: Pixabay/motuz95)

YOGYAKARTA How important is a brand for MSMEs? Brands or brands are very important as the identity of a product of goods or services belonging to Micro, Small and Medium Enterprises (MSMEs).

Therefore, MSME actors are advised to immediately register a brand with the Directorate General of Intellectual Property (DJKI).

After MSME players have one form of Intellectual Property Rights Protection (HKI), business owners can use trademarks or businesses exclusively.

Summarized from various sources, let's know more about the benefits of brands for MSMEs:

The benefits of registering a trademark with DJKI are to prove that the brand belongs to you, so that no other party can plagiarize it.

If there are competitors who register a similar brand first, then you will not be able to register your brand.

On the other hand, if you register a trademark, then there are competitors who use the same brand, you can file a lawsuit.

This means that registering a trademark can help MSME businesses to get legal protection if at any time such happens.

In the era of disruption, collaboration is the key to developing a business. By collaborating with stakeholders, MSME players can encourage businesses to become more creative and maximize all existing possibilities.

However, not all parties want to cooperate with brands that are not legally legal.

Therefore, if you want to develop an MSME business that is currently being initiated, it is better to immediately register a trademark.

The trade brand that has been registered with DJKI also functions as a brand identity. Thus, consumers can buy products from original brands.

In addition, MSME players can also focus on promoting brands and making them more known to the public without worrying that the brand will be stolen or imitated by competitors.

A registered brand can be proof that the MSME business that you run is professional and credible, so consumers believe more.

The large number of products circulating in the market has the potential to make products or services that you offer resembling products issued by competitors.

The number of product choices will make consumers more selective. usually they will choose products from brands they already trust.

Well, by registering a trademark, you can create brand identities that can then distinguish your brand from competitors.

When you manage to build a strong branding, the products offered will usually sell more easily than products from new brands.

Moreover, if these products have good quality and continue to innovate, of course, MSME players will find it easier to sell their products, both old products and new products.

That's information about how important brands are for MSMEs. Hopefully this article can increase the insight of VOI.ID readers.