YOGYAKARTA The use of hashtags on Instagram (IG) is often done to increase the number of engagements or interactions, either in posts or on social media accounts as a whole. Although often done, not all business people know how to use Instagram hashtags for marketing.
The use of hashtags is often underestimated. Even though improper use will actually make posts wrong. Then, how to use hashtags in IG?
Please note, hashtags are words or phrases that are written continuously starting with hashtags (#). The hashtag function is to make it easier for IG users to search for topics or make it easier for them to find posts that are relevant to the hashtag. In order to use it optimally, here's how to use it.
The hashtag used must be relevant to posts. For example, use #books for book posts. It is recommended to avoid irrelevant hashtags, for example using #sapi in shoe posts.
Hastags are also useful for conducting searches on Instagram. If your business has jargon, then the use of hashtags can be used according to your jargon. For example, the food company's social media uses hashtags on jargon #pekanya and cheap food.
It is highly recommended to use hashtags specifically in posts. For example, use hashtags that are adapted to specific food names instead of food hashtags in general.
Placement of hashtags on Instagram can be done on feeds, REALs, or in stories. In feed posts, you can use hashtags in the post description or in the comments column.
You can include more than 1 hashtag in 1 post, but the hashtag must still be relevant. Variative use of hashtags will make it easier for other users to find your posts.
Trend also affects the size or size of the engagement post or social media. To increase engagement, you can add hashtags according to the trend that is happening.
Those are some ways to use Instagram hashtags for marketing. Visit VOI.ID for other interesting information.
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