JAKARTA - Sport Utility Vehicle, or commonly called SUV, is a broad-dimensional vehicle that can meet people's daily needs. This type of car is so functional that it is not surprising that there is quite a lot of global and domestic demand for this car.
Recently, PT Honda Prospect Motor (HPM), released sales figures for the May 2023 supply with SUVs as the largest contributor of 56 percent or 6,385 units of 11,391 units.
Honda's total retail sales in May 2023 amounted to 11,391 units or an increase of 38 percent compared to the previous month.
Yusak Billy, as the Business Innovation and Marketing & Sales Director of PT HPM, revealed that almost all Honda models experienced an increase during May 2023, especially SUV models. However, the latest LCGC, New Honda Brio, has become the biggest contributor since its launch about a month ago.
"We are optimistic that this positive trend will continue in the following month, especially because of the high consumer interest in Honda products and the interesting sales program we hold," Billy said in an official statement, Thursday, June 15.
In detail, the SUVs sold include several models, namely HR-V with 2,375 units, BR-V with 2,141 units, WR-V with 1,502 units, CR-V with 367 units. Meanwhile, for the latest KCGC, the New Honda Brio which was launched last May sold up to 4,481 units.
Then, this was followed by other models such as the Honda City Hatchback RS as many as 233 units, Honda Mobilio which sold 168 units, Honda Civic RS 71 units, Honda City Sedan with 29 units, and Honda Accord 24 units.
To give consumers a choice, Honda presents a program themed "New Spirit of Honda Baru" until June 2023. In the program, consumers have the opportunity to get Free Periodic Maintenance Fees (Jasa + Parts s / d 50,000 km / 4 years), which applies to Honda Brio, Honda BR-V, Honda City Hatchback RS, Honda Mobilio, and Honda CR-V.
Honda also provides special Sporty DNA Packages for the purchase of the Honda City Hatchback model of the Manual Transmission Hospital in the form of Front Under Spailer, Side Under Spoiler, Rear Under Spoiler, Tailgate Spoiler Garnish and Door Visors with an additional IDR 10 million in rewards.
Also present was a Fleet Sales & COP Campaign offer for the purchase of the City Hatchback Hospital, as well as the CR-V Leasing Program with 0% Interest. The New Semangat Honda Baru program also held Customer Gathering, where consumers can attend events available on the nearest official Honda dealers and consumers have the opportunity to get an additional value of at least IDR 5 million for each Honda car purchase.
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