Woro Widowati's Face Represents Mejeng Indonesia In The New York Times

Woro Widowati (ist)

JAKARTA - Woro Widowati's face flashed on the recent New York Times Square giant billboard, United States. His appearance became one of the stars Spotify introduced in the EQUAL campaign series.

"It is moved and also proud because it can finally prove that regional musicians can appear on international platforms and are better known to foreign communities," Woro said as quoted by ANTARA, Saturday, March 25.

I am very grateful to Believe AS. Through them, I have a lot of experience and add insight. Then, the impact on my brother is also very, very large where in the past I was only known as a singer covering regional songs now because EQUAL is a lot of people abroad who know Javanese songs, especially dangdut," he added.

The EQUAL campaign is a real effort to encourage the development of female artists and content creators across Spotify's assets.

This opportunity brings their works to be explained to more listeners who live in various corners of the world. To date, more than 400 artists and content creators from all over the world have become part of this campaign. Woro Widowati is one of the names on the elite list.

Woro Widowati, specifically on Spotify, recorded the enormous statistics of listeners. His works have been screened more than 50 million times, including Dalan Liyane, Pulled over, Aku Ikhlas and Ikhlas Ngenteni. He was the first Javanese pop artist to successfully get this highlight focus model.

Believe Artist Services (US Believe), as the partner that oversees Woro Widowati's works, has specifically begun to capture this phenomenon since 2021. Periodically, the US Believer participates in efforts to improve the quality and potential of hyperlocal artists through a series of marketing, production and promotion strategies.

We feel the need to focus on this line of music. Because indeed, in real terms, there are many listeners. Along with the movement of internet penetration in a dynamic medium, many potentials can be explored. And we want to participate in developing Indonesian music that is inclusive, which includes various lines, genres, communities and cross-city," said Head of Artist Services Indonesia from the US Believe, Fajar Putra Jaya.

This effort began to provide tangible results. Various kinds of Digital Streaming Platforms (DSPs) began to pay special attention to hyperlocal music by creating special editorials, providing playlist highlights and active recommendations to listeners.

"This is the era of hyperlocal musicians. What happened to Spotify and Woro Widowati was a good example for all of us, how the potential turned out to be very large," continued Fajar Putra Jaya.

Woro is the umpteenth woman Spotify chose to represent Indonesian female musicians in the EQUAL campaign. Previously, there were also Nadin Amizah, NIKI, Mahalini to Lyodra.