JAKARTA - Japan is one of the countries known for its distinctive and unique tradition of drinking tea. The processed Japanese tea product that has become global is Matcha. Matcha is believed to have many health benefits because of its high nutritional content and antioxidants.
Apart from being delicious, tea can also be a means of removing fatigue. The Ministry of Trade of the Republic of Indonesia noted that in 2021 Indonesia is the country that supplies tea number 9 to Japan with a transaction value of USD 3.2 million.
According to the World of Statistics in 2023, the consumption of tea per capita of the Indonesian people is 0.46 kg. Meanwhile, Turkey holds the highest per capita tea consumption at 3.16 kg. When compared to the population, the consumption of tea per capita of the Indonesian people is still relatively low.
Although tea is not a native Indonesian plant, the tradition of drinking tea has existed for a long time for some Indonesians. To give new choices to enjoy Tango, wafer products made by OT Group collaborate with the Cafe Feel Matcha outlet, which is known for the processing of food and contemporary drinks made from Matcha to collaborate in products, taste unique with Matcha's benefits that are useful for health.
"Drinking tea is very close to the daily life of the Indonesian people, and there are many ways to serve it. Along with the lifestyle trend of the community, especially in big cities, the emergence of various tea drink creations is very fast. We see this as an opportunity, so the idea to collaborate with Feel Matcha has emerged. Matcha is part of the current healthy lifestyle trend. So this collaboration product in addition to winning a good taste is also suitable for those who care about health," said Harianus Zebua, Head of Corporate and Marketing Communication OT Group in a release received by VOI, Friday, June 23.
The Feel Matcha outlet was first inaugurated in Jakarta in 2021 and became popular among millennials in Jakarta. Feel Matcha uses Matcha as the main raw material, because it can be a substitute for caffeine that creates sensations of calming and relaxing. Tango Waffle is already well known to the Indonesian people, and has often carried out creative collaborations with many parties. We welcome and enthusiastically welcome this collaboration invitation, an interesting challenge for our team to make contemporary drink concoctions with 3 flavor variants of Tango Waffle, namely: Choco Thugnut, Cookiez & Cream, and Mocha Latte. A product that has the best benefits from Matcha yet still presents the uniqueness of taste from each variant of the Tango Waffle, "explained Achmad Nurul Fajri, Co-founder of Feel Matcha.
This collaboration product can be obtained at the Feel Matcha outlets spread across Jakarta. We will carry out this collaboration for 3 months. In addition to collaboration in product form, product packaging is a graphic design medium for the work of the Indonesian talented young illustrator, TRUEline Emanuella. As a form of our appreciation for the talents of the nation's children. So in addition to enjoying the feasibility of their drinks, the public can also enjoy unique and interesting illustrations on their packaging," concluded Harianus.
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