JAKARTA - Online shopping company, Shopee Indonesia has started implementing a promo campaign under the name 7.7 Shopee Live Bombastis Sale. In this campaign, Shopee will distribute coins worth IDR 7 billion through live shopping.
Shopee Indonesia's Head of Marketing Growth Monica Vionna said this campaign departed from the high public interest in shopping using the live shopping feature in the Shopee application.
Furthermore, Monica said this was evident from the increase in buyers and the number of products sold 3 times throughout 2022 compared to the previous year through Shopee Live. Especially products with fashion and beauty categories.
"Seeing the high public interest in shopping using this feature, Shopee presents 7.7 Shopee Live Bombastis Sale which provides the largest live fashion & beauty promos from June 12 to July 7," Monica said at the Kota Kasablanka Mall, Jakarta, Monday, June 12.
Monica explained that this live shopping is in demand because buyers can ask questions about their target products and receive real-time answers that can help make purchase decisions.
Not only that, continued Monica, the seller also feels the benefits of the ability to show products in more detail and informative.
"We are very happy because Shopee Live's interactive features have provided new online shopping methods for users, both buyers and sellers. This convenient and practical shopping through Shopee Live is very attractive to users in facilitating product shopping from the Fashion & Beauty category," he said.
Monica said throughout the campaign of 7.7 Shopee Live Bombastis Sale, Shopee has provided various promos from various categories, be it fashion and beauty products that are in great demand, home supplies, electronics and many others for 27 full days.
One of them, continued Monica, promo Fashion Beauty IDR 10,000. Through this promo, he said, Shopee users can buy fashion and beauty products from Shopee Live.
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Like the previous campaign, said Monica, in this 7.7 campaign Shopee also provided free shipping vouchers of IDR 0 that users can use without a minimum of spending on fashion and beauty product purchases.
Shoppee also spreads free IDR 7 billion coins. Just by watching Shopee Live for 3-5 minutes, users have the opportunity to get Shopee coins with a total value of IDR 7 billion and many other prizes," he said.
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