JAKARTA - The Deputy for SMEs for the Ministry of Cooperatives and SMEs (Kemenkop UKM) signed a Memorandum of Understanding with PT Maxerman Consulting and Sprout Communication Asia to produce the reality show Ramp Up Indonesia, which is expected to make Indonesia the world's fashion fashion center, on Tuesday, May 30.
"KemenKopUKM collaborates with Bank Indonesia and Sprout Communication and PT Maxerman in the form of a reality show modest fashion program. Sprout Communications is a branding and production house agency that has experience in making reality shows programs," said Deputy for SMEs at the Ministry of Law and Human Rights Hanung Harimba Rachman in his official statement in Jakarta, Wednesday, May 31.
Hanung said the collaboration was in order to realize Indonesia as a World Fashion Fashion Center and a Global Halal Hub through the Reality Show-Ramp Up Indonesia, which is the main support for the IN2MOTION FEST (Indonesia International Modest Fashion Festival). The reality show is planned to premiere in the third quarter of 2023.
He hopes that this MoU can become a legal umbrella for the Ministry of Law and Human Rights to carry out collaborative activities. "Hopefully this MoU can run well and our efforts to create a reality show which is a promotional event for this IN2MOTION FEST can be realized without obstacles," he said.
On the same occasion, Director of PT Maxerman Edward Mamahit said, in 2023, his party is trying to make this reality show Ramp Up Pilot Project to be able to be present in the following years.
In accordance with the government's target, which Indonesia is the venue or beacon of Modest Fashion, with the largest Muslim population in the world.
"God willing, the Modest Fashion Reality Show Ramp Up by supporting this IN2MOTION FEST, can open the eyes of the world that Indonesia must be taken into a modest fashion place, especially for the world's Muslim community," he said.
The same thing was conveyed by President of Sprout Communication Asia Sherman Tan. He was grateful for the MoU. He hopes that KemenKopUKM's support for IN2MOTION activities in 2023 will continue. "And we will give our best efforts for the success of this reality show Ramp Up," he added.
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