JAKARTA - The food and beverage industry, especially those directly under the coordination of the Indonesian Food and Beverage Producers Association (Gapmmi), will certainly appear in the Hannover Messe 2023 event in Germany, in April.
General Chairperson of Gapmmi Adhi S. Lukman said the food and beverage industry in the world shows a rapid development trend and Indonesia has great potential to compete in the industry.
Therefore, digital transformation is necessary as a breakthrough and strategy in order to compete globally.
"It is hoped that the participation of the food and beverage industry in the Hannover Messe 2023 can be an inspiration and encourage other food and beverage industries," Adhi said at a press conference at the Ministry of Industry Building, Jakarta, Monday, April 3.
The industries that will appear in this prestigious event include PT Niramas Utama, PT Fruit-ING, PT Mayora Indah, Tbk, PT Kalbe Nutritionals, PT Amerta Indah Otsuka, PT Lautan Natural Crimerindo, PT Ganesha Abaditama, PT Frisian Flag Indonesia, PT Mondelez Indonesia, Danone Indonesia, PT Garudafood Putra Putri Jaya, Tbk, PT Sinar Sosro, and several other industries.
On the same occasion, Director General of Agro Industry at the Ministry of Industry Putu Juli Ardika said, Hannover Messe is a major world-class industry exhibition that has been held since 1947. This event is held every spring in Hannover, Niedersachsen, Germany, and is the largest exhibition center in the world and is organized by Deutsche Messe AG.
This exhibition is an opportunity for a country to showcase economic transformation, especially in the industrial sector. Indonesia has been involved as the official partner for the Hannover Messe since 1995, 2021, and most recently in 2023.
The determination of Indonesia as a country partner in Hannover Messe 2023 is considered to bring many benefits, one of which is to strengthen bilateral relations and cooperation between the Indonesian economy and Germany, and can be an opportunity for domestic industry players to show technological power in the international world as well as the opportunity to realize sustainable development, thus encouraging the creation of national industrial connections with global value chains (GVC) networks.
After successfully becoming a partner at the Hannover Messe Digital Edition 2021, Indonesia was again trusted to become the Official Partner Country Hannover Messe on April 17-21, 2023
Therefore, Indonesia must be able to take advantage of this important opportunity, especially to display Indonesia's face in the eyes of the world in efforts to transform the economy, especially in the industrial sector.
"We hope that the food and beverage industry will be able to display a number of industrial 4.0 technologies that have been implemented in production, as well as provide information to visitors who attend that the products produced by the food and beverage industry in Indonesia are products that are safe, competitive, and are produced with high technology," concluded Putu.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
