JAKARTA Since its inception, Esemka's car has continued to reap polemics. Some circles still doubt whether Esemka is purely a product made by the nation's children or just plagiarizing car products from China.
This assumption is not wrong if you look at the Esemka product in the Rajawali 1 and Rajawali R2 SUV segments which are similar to the Foday Explorer 3 and the Foday Explorer 6. Then, Esemka Digdaya products and Garuda 1 products which also resemble Foday Xiongshi F22 and Foday Landfort. Foday is a car produced by Guandong Foday Automobile from China.
However, this assumption has been denied by Sukiyat as the initiator of Esemka. "If it's similar, isn't it. If you look at the car, it's almost all similar. Mikire gur diowahi nge thok (memiki it's only changed a little). What in the automotive world certainly understands.
Airlangga Hartarto, when he was still Minister of Industry, also said that the similarities in the design and specifications of one car with another are common and easy to find.
In the automotive world, many have the same shape or cross platform. The simplest example is that Daihatsu and Toyota already have a cross platform. Then there is also between Fiat and Seat, in Korea there is Mercedes Benz and SsangYong Motor," said the man who currently serves as Coordinating Minister for Economic Affairs in an exclusive interview on a national private television in 2019.
Most importantly, continued Airlangga, 60 percent of Esemka's car components, from bodies to a number of other components are produced domestically. So many usemultiple spare parts starting from tires, lights, glass and systemsteering wheel.
Regarding the development of Esemka, the President Director of PT Solo Manufacturing Kreasi, Eddy Wirajaya, has also confirmed that it was carried out by a number of Vocational High School (SMK) students in Solo and Central Java in 2007.
"This effort is of course supported by a number of local companies," said Eddy to the media crew in 2019.
Esemka's polemic has resurfaced. Edi Hermanto, a gold entrepreneur, through his account @BangEdiii on November 11, commented on the @JulBayur3 upload that appeared to show off the latest Esemka SUV (Sport Utility Vehicle) car.
According to Edi, Esemka's car is like a supernatural product. It always appears with a new variant but never looks directly at its product examples. He challenged @JulBayur3 to send the car to his office.
"If there are goods, you accompany me to 5 units of the house, I pay cash, I don't use installments. From 10 years ago, Esemka was proud but it's not clear which example is in the showroom. The place to buy the car was not in the showroom directly," Eddy tweeted.
"Wait 2x24 hours, yes, there is a commission for you 5jt per unit. Many people in this talent know who I am, who people don't know where the esemka is, "Maddy continued.
Edi's desire to buy Esemka's car was also responded to by the @irwanka account who asked Edi's address and contact number to be sent to the car. Finally, on November 13, 2022, @BangEdiii tweeted that he had received the car while embedding a video showing a car that was not visible.
The conversation about Esemka's car during that period was a trending topic on Twitter. Referring to the results of Netray monitoring on 11-15 November 2022 with the keyesemka word, there were more than 4,499 accounts that discussed this topic in 9,090 tweets.
The majority gave negative sentiment as many as 5,088 tweets, only 1,528 tweets gave positive sentiment.
TampakTop Complaints menunjukkan katagoblok menjadi yang sering disebut sebanyak 104 kali. Goblok ditujukan kepada akun yang bersikukuh soal keberadaan mobil dan kepotentikan Esemka yang dinilai produksi Indonesia 100 persen, tetapi kenyataannya masih mempormi dari luar negeri seperti China, tulis Netray.
The account that discussed the most Esemka cars came from @firzahusainInc, which has quite a number of followers, which is 37 thousand. From some of his tweets, he seemed to want to prove that Esemka's car was real. This account explains at length about Esemka's car.
Among other things, stated that the project was a project of President Susilo Bambang Yudhoyono from 2009 and Jokowi only supported him as Mayor of Solo at that time.
However, Aloysius Candra denied, The promise of going home is NOT the same as the esemka car produced in boyolali. Esemka promised to go home = the work of the children of SMK, while the ememka in boyolali is a car from China.
Mukidi stands for Our Face is Alone'. Meanwhile, Boyolali said in the tweet, it shows the location of Esemka's car factory.
Leading figures also commented on this topic. Senior economist Rizal Ramli felt cheated by Jokowi for praising Esemka's car at the beginning of its appearance.
"Women 1 unit Esemka @DonAdam68 because I was answered directly by @jokowi on the Metro TV program so that I had time to praise Esemka. Curious, that's why I ordered 1 unit. Is it a real unit or theft (Ngilang)?" Rizal Ramli tweeted on November 14.
Muhammad Said Didu, a social media activist who is also a former BUMN secretary, conveyed his satirical comments through the @msaid_didu account, "Please don't take the initiative to make a statue of Esemka's lies because it's my dream since a long time ago."
Netray also monitors the issue of Esemka's car in online media coverage with the same keywords and periods. There are only 20 news with negative sentiment. However, Detik conducted a search through the e-Samsat Banten application of Esemka's car through a number plate that went viral on social media (B 9016 WAI). It was found that the car was still active complete with tax information.
"The negative sentiment that dominates and a number of counter opinions against Esemka shows that until now the majority of Indonesian netizens are still interested in questioning the existence and production of Esemka's car," wrote Netray.
While still serving as Mayor of Solo, Joko Widodo used this car as his official vehicle. However, after only two days of use, the car was again grounded because there was no completeness of the documents.
However, according to the President Director of PT Solo Manufacturing Kreasi, Eddy Wirajaya, Esemka is not a national car, but a private company engaged in the manufacture or production of cars.
"We are not national cars, but we are purely Indonesian. We produce cars in Indonesia using Indonesian power," he said.
"We also use components from local companies for spare parts. Our investment is purely Indonesian, there are no foreign parties and without Pak Jokowi, it's clear," added Eddy.
Launching the official website of PT Solo Manufacturing Kreasi, the company located in Demangan Village, Boyolali, Central Java has produced 8 types of light vehicles with various variations, namely:
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