Bliblimart Records Number Of Men's Consumers Reaches 45 Percent, Almost Balances Women's Consumers

JAKARTA - Bliblimart, one of the e-groceries services from Blibli noted, the number of male consumers has reached 45 percent or almost offset the share of female consumers to date.

EVP Consumer Goods Blibli Fransisca Krisantia Nugraha said transaction data through the Bliblimart product category on the Blibli platform showed the shopping behavior of e-groceries not only targeting female customers, but also men.

Although the number of male consumers is slowly increasing, Krisania is reluctant to tell the details of the man's growth.

This shows that e-groceries have become a popular choice and are favored by various consumer segments.

"A total of 45 percent of the total e-groceries transactions in Blibli are carried out by men. Actually, there is enough balance, between the man and the woman," said Krisantia in the Pondok Indah area, South Jakarta, Thursday, June 22.

The woman who is often called Kris said that Bliblimart offered a number of added value, namely delivery speed, product completeness, added value services, as well as attractive prices and offers for customers.

"One of the important aspects in e-groceries services is the variety of products offered. Even though there are various choices of products, basic commodities remain favorites in Indonesia," he said.

It is known, in the first quarter of 2023, basic material transactions at Bliblimart increased by 23 percent compared to the same period the previous year.

In addition to basic commodities, household and product needs for children are also the categories that customers buy the most.

The majority of products in the Bliblimart category are classified as Fast Moving Consumer Goods (FMCG). Therefore, there is no specific time for customers to spend.

However, there is a tendency to spike transactions in certain periods, such as promos on twin dates or Blibli Double Day and salary dates or Blibli Pay Day.

In addition to basic needs at Bliblimart, customers also use 2 Hours service to buy various products, such as laptop chargers, cosmetics, to vehicle oils.

"With Bliblimart, Blibli assesses that it has provided solutions for daily needs and provides an optimal shopping experience for customers," he concluded.