Revealed, 38 Percent Of Indonesian People Use On-demand Music Services

JAKARTA - As many as 38 percent of Indonesians use on-demand music services at least once a week, so this reflects the high growth rate of online music consumption.

According to a Google report, Temasek and Bain Company 1 in 2022, 38 percent of people use on-demand music services at least once a week, said Country Manager of Believe Indonesia, Dahlia Wijaya, quoted from Antara, Thursday.

Dahlia said, in comparison, the average on demand music user in Southeast Asian countries is 28 percent, with a record of 13 percent of users using music services as requested for at least one hour per day.

"This mainly applies in urban areas, namely 57 percent of digital users use on-demand music services," he explained.

Although the internet is not well distributed in all regions, especially in small towns and villages, several major cities on the islands of Java-Bali, Sumatra, Kalimantan, Sulawesi and even Papua already have better access at this time.

They also tend to have a more dynamic local music world. This art center was previously only focused on Jakarta or Surabaya, but shifted and began to spread throughout the region," he explained.

Furthermore, Dahlia explained that the Indonesian music market is strongly supported by the growth in digital music consumption. The Global IFPI report states that streaming services represent a share of 90.6 percent of the total music revenue in 2022 in Indonesia, accounting for 75.4 million dollars. This figure means an increase of 36.7 percent from 2021.

Meanwhile, in 2019 - 2022, the annual growth rate for the use of this service is an average of 35 percent per year. This very strong growth, he said, was first explained by the increasing penetration of internet use.

"In terms of digital music consumption, the dominant players in Indonesia are Spotify, YouTube (including YouTube Music & Shorts), Resso, TikTok, Apple Music. There is also a local platform called Langit Musik," he concluded.