Recent Car Buyers Surveys Prefer Auto Safety Features More Than Autonomous Car Technology

JAKARTA - In a recent consumer survey conducted by S&P Global Mobility, car buyers currently prefer automatic security through advanced driver system (ADAS) features in their cars rather than self-vehicle or semi-autonomous technology.

According to a S&P Global Mobility survey conducted on 8,000 car buyers worldwide and published on June 15, it shows that cars that have semi-autonomous driving features are still not trusted by consumers although it has been explained that the sensation of getting into an independent car may sound like an extraordinary experience.

It is also known from this survey that car buyers really want an advanced driver assistance system (ADAS) feature that can provide safety in driving and they expect this feature to become the standard for the latest luxury and conventional cars.

According to this survey, it is also explained that trust in unusual technology remains an obstacle for car buyers in adopting autonomous car technology. In other words, the higher the level of vehicle automation, the lower the consumer's desire.

Meanwhile, the ADAS feature that car buyers want the most to improve safety is a blind spot warning of 83% of consumers. More than 80% of those surveyed want a warning of front collisions and rear cameras. Other desirable features include automatic emergency braking (AEB) for vehicles and pedestrians, as well as night vision.

Well, it's different from ADAS if you look at its function, the autonomous driving feature is more about comfort, such as reducing boredom while driving.

"Security versus convenience operates in two different interests," said Brock Walquist, senior technical research analyst at S&P Global Mobility in the company's media space.

However, in this survey, it is also mentioned that the consumer experience with autonomous cars basically does not exist, which further hinders the desire for this feature. While many are already experienced with automatic safety features.

On the other hand, it is also known, although currently confidence in self-vehicle technology is still low, automakers such as Mercedes-Benz continue to launch Level 3 autonomous driving systems. This German automaker managed to beat local Tesla brands in offering the Level 3 system in the United States. This feature will be available as optional in S-Class 2024 and EQS Sedan.