Tokopedia Marketing Solutions In Collaborative Ads Utilization

JAKARTA - Tokopedia's latest data shows that the number of sellers in Tokopedia has now reached more than 14 million. Through Tokopedia, tens of millions of these business actors market more than 1.8 billion products to the Indonesian people.

On the other hand, Meta's report with Bain & Company in 2022 reveals that Indonesia is the largest digital product country in Southeast Asia, with 168 million digital consumers.

"Hundreds of millions of digital consumers in Indonesia are potential consumers to be targeted by business people. Tokopedia is also trying to help business actors maximize their business and reach more consumers through a comprehensive marketing solution for Tokopedia Marketing Solutions," said Edwin Chayadi, quoted from his official statement.

In its efforts, Tokopedia Marketing Solutions is working with Meta, the social media company that oversees Facebook and Instagram, in the use of Collaborative Ads.

Utilization of Collaborative Ads, the results of the collaboration between Tokopedia and Meta are expected to allow business people to increase sales conversion on Tokopedia by advertising their products to Facebook, Instagram, and Messenger users.

Business actors who use Collaborative Ads through Tokopedia Marketing Solutions can advertise on social media more strategically to reach the most potential consumers. Their ads will be directed to Facebook, Instagram and Messenger users, who have seen products/stores, add products to shopping carts, as well as have made transactions at their stores on Tokopedia, "explained Edwin.

Through collaboration with Meta, Tokopedia Marketing Solutions helps business people target social media audiences more effectively through personalized advertising, where audiences will only see product ads with high relevance to their purchase intentions.

Business people can also get a thorough analysis by looking at the number of coaches, impressions, clickes, number of orders, add to carts and others in their stores at Tokopedia. This can enrich the evaluation of marketing performance and help business people make more appropriate decisions.