Hugo Boss Falls To NFT And Metaverse

JAKARTA - Hugo Boss, a well-known fashion brand, is now embracing NFT technology. The brand will add NFC tags to various types of baseball caps and hoodies. This tag will allow buyers to make NFT digital twin and use it to dress up metaverse avatars.

Reported by NFT Evening, after buying this marked hat, customers will have access to the digital version of the outfit. Only by scanning the tag using their phone, consumers will be able to access the digital version of the clothes they have purchased.

In addition, they also have the opportunity to create their own digital avatars on the metaverse platform "Ready Player Me". To do so, they simply take selfies and choose the baseball hat and digital hoodie from this brand to wear by their avatars.

Not only that, this is not the first time Hugo Boss has entered the world of Web3. This brand has launched its first NFT collection, "Embrace Your Emotions", in November 2022. This collection consists of 1,001 3D avatars with emotional themes paired with T-shirts and QR codes that direct users to Snapchat Lens.

Hugo Boss chose the metaverse platform "Ready Player Me" to launch its newest physical collection. This platform is a "cross-game avatar platform for builder, creators, and residents of the metaverse". Founded in 2014 by Timmu T wayke (CEO), Rainer Selvet (CTO), Kaspar Tiri (CCO), and Haver J01rveoja (COO), their first product is a hardware-based 3D hardware (hardware) scanner.

They install some of these scanners in public places such as airports or museums around the world. Their team then managed to build deep-learning solutions that could create a perfect virtual avatar from selfies, on any device. Based on this experience, creators then launched "Ready Player Me" in 2020, with the ambition to become a leader in the manufacture of avatars in the metaverse.

This Hugo Boss movement is a new example of how fashion and luxury brands use NFT and NFC technology to reach new customers. They see the metaverse as a promising land for selling digital fashion products.