JAKARTA Apple officially opened its new shop in Shanghai, China on Thursday, March 21. The opening of the shop near the landmarks of Jing'an Temple and Jing'an Park was greeted by customer queues.
Since its opening, the new store will be holding a special Today at Apple program for six weeks to celebrate the community that supports it. The customers who come can see the latest lineup of devices from Apple.
Apple's Senior Retail Vice President, Deirdre O'Brien, welcomed the opening of this new store. O'Brien believes that Apple stores in Jing'an can present the best devices in the room that combine the traditional and modern elements.
"From our phenomenal iPhone lineup to the new 13 and 15-inch MacBook Air, Apple Jing'an is bringing together all our products and services with an amazing team to create a truly magical shopping experience for our customers," O'Brien said.
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The opening of this shop was also attended by Apple CEO Tim Cook. To inaugurate the opening, Cook stood at the door and opened the door. After the door opened, Cook greeted customers who had queued overnight.
Apple's opening in Jing'an is the 57th Apple retail store in China, as well as the eighth in Shanghai. The shop was built specially because it became the second largest store after Apple's Fifth Avenue store, New York.
With the opening of this latest retail store, Apple wants to boost iPhone sales in the country again. Apple also wants to increase its competition opportunities as Apple's sales continue to decline in the country.
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